Share your personal video clips on the 'YouTube of the mobile world' and earn money for your trouble.
MeTV, a video sharing service provided by M1, allows customers to upload and share their own movies via multi-media messaging (MMS).
Given the response, it may soon become the MTV of the mobile world as well. More than 40,000 registered users have come on board since its launch in January this year.
What movie creators earn is 5 cents every time their video is downloaded by others; they are paid after they earn at least $10. February's most popular video garnered over 2,000 downloads, which translates to more than $100 in cash for the owner.
MeTV is just part of a package of services that mobile phone operators have been introducing in a bid to differentiate their offerings from rivals'.
Last week, StarHub implemented its iDeal service which allows transactions, such as signing up for a telephone line, to go entirely paperless.
M1 will also be launching a Web portal in June for customers to create their own music videos and upload them via the Internet. It will include a video-editing interface that makes the upload a simple two-step process: select the pictures and videos you want to have in your music video and choose a style. The program will automatically churn out a professional-looking music video using the content provided, edited to your selected style, and accompanied by a suitable music track.
SingTel has been improving its services too with Genie, which has simplified the process of testing a new phone. The service was introduced in June last year.
With Genie, customers get to try out as many features as they want of a new phone - not just a dummy model - with just a few taps on an interactive touch-screen. The system then shows information such as the models available, prices and specifications.
SingTel has a total of 115 Genie stations islandwide.
Ms May Tham, director of retails sales for Singtel, said that the Genie has shortened transaction times by almost two minutes because of its easy navigation.
Dowson Tan, 13, told Digital Life that he was able to figure out how to navigate the system by himself, and said it was 'easy to use'.
However some customers miss the human touch. Mrs Janet Lee, a homemaker, said that although the Genie helped her in making a decision on which phone model to buy, she 'still prefers to talk to a real person'.
