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Singapore, June 19th 2007 - Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, today launched the highly anticipated Ultra Edition II series in Southeast Asia.

The Stylish Slider

The Ultra Edition 12.1 (U700) - the world's slimmest HSDPA slider - is the star of the new range, adding to Samsung's growing suite of stylish 3.5G mobile phones that are available to customers in Southeast Asia.

The Ultra Edition 12.1 is stylish with its mirror-like facade and yet functional with advanced features such as a 3.2-megapixel camera with autofocus and flash, camcorder, high-speed internet connectivity, as well as extensive multimedia and audio capabilities.

Its clever design boasts a unique and stylish interface for uncomplicated usability and a 2.2' wide TFT-LCD widescreen.

For feature watchers, Samsung's Ultra Edition 12.1 offers 3.5G (HSDPA) 3.6Mbps data transfer speed and video telephony. Add easy accessibility to Google and Gmail, plus the option of regular RSS news feeds, and you have one slim powerhouse.

The Inspiration

Building on the success of Samsung's Ultra Edition range launched in July 2006, the Samsung Ultra Edition II embodies the best of advanced technology, revolutionary mobile designs and 'must-have' business and consumer multimedia functions with four of the slimmest, most powerful and best looking handsets in each form factor.

"We believe that the Samsung Ultra Edition II range encapsulates everything that today's consumers look for in mobile phones. With its unique design and flawless performance, the Ultra Edition II will capture the hearts of Southeast Asian consumers from business users to the fashion-conscious to multimedia enthusiasts" said Mr. Geesung Choi, President and CEO of Samsung's Telecommunications Network Business.

The Ultra Edition II range is similar and more powerful than the first edition with its advanced functions and improved designs. Exclusive to the Ultra Edition II range, Samsung's Optimised Power Usage Solution (OPUS) sets these handsets apart by guaranteeing maximum performance with increased talk time by 10%, power saving by 30% and battery capacity by 10%.

Samsung's Smart Surface Mounting Technology (SSMT), which was initially developed for the Ultra Edition range, has also been an intrinsic design element for the Ultra Edition II range, reducing the number of required components, interference, and noise.

Ingenuity has found a home, in the Samsung Ultra Edition 12.1. After the success of Ultra Edition, it's not that hard to imagine.