STARHUB takes the sports-viewing experience in Singapore to the next level, announcing on Thursday that it will offer selected 2007/2008 Premier League matches 'live' in full high-definition (HD) on a new HD channel - HD Showcase (Channel 303).
Subscribers of HD Showcase will enjoy at least two 'live' Premier League matches per match-week, and up to 92 matches for the current Premier League season.
HD Showcase will be added at no additional charge to StarHub Digital Cable's HD Plus package from Nov 24 this year.
HD Plus is priced at $15 ($16.05 with 7 per cent GST) monthly, and currently comprises two HD channels - Discovery HD (Channel 302) and National Geographic Channel HD (Channel 301).
Customers must own StarHub's HD set-top box and a HD-ready TV set, and subscribe to a minimum of three Basic Groups and HD Plus, in order to enjoy StarHub's HDTV service.
Mr Patrick Lim, StarHub's Vice President of Cable TV Services is 'confident that HD Showcase will be popular among soccer buffs who want an even more immersive experience of the Barclays Premier League.'
The first 'live' match on HD Showcase is between Newcastle United and Liverpool, which will kick off this Saturday, Nov 24 at 8.40pm Singapore time.
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High-definition television (HDTV) offers viewers a true cinematic experience at home, with four times picture clarity and more realistic sound quality.
Also, as HD content is filmed on a widescreen 16:9 ratio format compared to the traditional 4:3 ratio format, viewers will have a panoramic widescreen view with up to 33 per cent more screen-view compared to what they can enjoy on a standard TV screen.
