PETALING JAYA, MALAYSIA - Datuk Seri Najib Tun Razak became the latest leader to try and reach to an increasingly Internet-savvy electorate by setting up his own website called 1Malaysia (www.1Malaysia.com.my).

In an introductory video, the Deputy Prime Minister hoped the site would develop into a free and open platform for dialogue.

"Rational dialogue," he noted, "to discuss the things that matter deeply to us as a nation."

"While I may not always agree with you, be assured that your views will be heard," Najib said, adding that he welcomed different views and perspectives.

"What makes Malaysia unique is the diversity of our people ... and I want to preserve this diversity and unity," he added.

The bilingual site is sparse of content at the moment, with sections devoted to video downloads, a photo gallery and a biography of Najib.