BROADBAND entertainment content in the region is set to enjoy a significant boost with the newly established partnership between M2B World Asia Pacific and Videofashion Network, the world's largest fashion programming source.

With this partnership, leading regional broadband entertainment provider M2B World will now provide over 700 channels for its customers in the region. It believes that the collaboration will enable the provider to cater to style aficionados across the Asia-Pacific.

'As one of the region's first and leading broadband television providers, M2B is consistently delivering a stream of new and stylized entertainment to our customers. With the addition of Videofashion network to our comprehensive range of content, M2B will be the one-stop entertainment hub for fashion, beauty and lifestyle to our customers,' said Yvone Foong, COO of M2B World Asia Pacific.

M2B World currently provides various subscription-based mobile phone services such as Ideas Broadband and Trilogy, which are on the SingTel network. The company also provides an extensive network of broadband services across the region, which seek to cater to various Asian consumer segments and lifestyles.

M2B World, which is a Singapore-based subsidiary of US-listed company Amaru Inc, believes that the partnership will assist the provider in capturing a larger proportion of its target market. Colin Binny, president and CEO of Amaru Inc, said that M2B World is in the process of revamping its business model and is working towards a target subscription of 10,000.

The partnership is also seen as a step forward for regional broadband network programming as M2B World will now be able to draw on Videofashion Network's expertise in the various fields of editing, production and post-production techniques. The collaboration will also see the two companies joining hands in creating and marketing fashion programmes in the Asia-Pacific region.

The Videofashion Network is the world's largest producer and distributor of fashion, beauty and lifestyle programmes with approximately 200 fresh hours of programming each year. Videofashion, which has won numerous international industry awards for outstanding fashion journalism over the years, believes that the partnership will enable the network to tap into the lucrative Asia-Pacific market.

'M2B World, with its growing presence in Asia-Pacific and reputation for bringing premium programmes to viewers, is the ideal platform for us to launch Videofashion Network to the region,' said Marlene Cardin, president of Fashion News World, Inc.

Merchandising rights have also been accorded to M2B World as part of the agreement, which will allow the company to distribute various Videofashion products in regional markets, including Australia and New Zealand.

Videofashion Network's programmes will be available on M2B World services as early as October 2007.