$498 (without contract)
Available at all authorised Samsung dealer

Like the Apple iPod, Samsung's SGH-E740 cellphone has the trademark iPod scroll wheel on the front. But the scroll wheel is where the similarity ends - there's nothing else on the phone that resembles the iPod. The E740 has a glossy chrome finish around its screen, while the rest of the phone is decked out in matt silver.

A shortcut on the side of the phone turns on the MP3 player. And like most other players, songs are sorted by artist, album and genre

And I was hard pressed to tell the difference in sound quality between my iPod Nano and the E740.As a phone, this triband GSM/GPRS/EDGE device has the usual features such as a 2-megapixel camera, FM radio, and a microSD card slot. It works fine as a basic phone, but is missing the latest must-haves of more upmarket phones, like 3.5G, HSDPA, GPS or push e-mail.

Melvin Seah works in the IT industry

FINAL SAY

If you have enough cash for either a cellphone or an iPod, the E740 might be perfect - it sounds just as good as the iPod!