CANON and Nikon are the two leading DSLR brands here. Nikon was first off the starting block earlier this year when it introduced the D60 DSLR, which sold well. Canon soon followed with the 450D, an upgraded version of the 400D.
Both these cameras cost between $1,400 and $2,000, depending the configuration.
Now Canon has upped the ante with a sub-$1,000 DSLR, the 1000D, which will be available from August. DSLRs occupy an important segment of the digital camera market.
While most users may go for compact digital cameras, the type which can be tucked into the pocket, a growing number of prosumers want the option to "play" with different settings and take pictures with a professional-like touch.
Hence the emergence of DSLRs, which have become more affordable over time.
The 1000D is very similar to the 450D in terms of looks although specifications are slightly lower.
The 450D is a 12.2 megapixel camera while the 1000D has a 10.1 megapixel CMOS image sensor. The 1000D's LCD is 2.5- inch instead of 3-inch.
But, like the 450D, it has Live View, an integrated cleaning system, DIGIC III image processor, SD and SDHC storage media.
It also allows JPEG and RAW shooting simultaneously with a startup time of 0.1 sec and three frames per second (fps) continuous shooting in JPEG mode. And it comes with an EF-S 18-55 mm lens.
Users may feel the 1000D is lighter, and seems less sturdy, than the 450D.
That's because it lacks the rubberised cladding on the 450D's body. This accounts for its light weight (450g).
Having held the 1000D, it seems unlikely such economising of features to bring the price down would diminish its appeal.
The 1000D offers superb value for money for a camera, especially a DSLR.
It meets the requirements of most prosumers and given the pricing, it is also more affordable. This sure looks like the DSLR to beat this year.
How much: To be determined but most likely to be under $1,000.