LG Electronics Inc yesterday (May 7) unveiled what it claims is the world's slimmest LCD TV.

The Scarlet Super Slim, or 42LG61, is 44.7mm thin, 0.2mm thinner than the 44.9mm Bordeaux 690 which Samsung Electronics Co introduced last month.

"The global LCD TV competition this year is now shifting its focus from how far the image quality can go to how slim it can be," said Lee Woo-kyung, an LG Electronics executive.

Flat-panel TV sets, using liquid crystal displays, are typically about 105mm thick, LG said in a press release.

The ultra-slim TV is part of the Korean electronics giant's recently launched Scarlet TV series, for which the company plans to spend US$100 million in marketing globally.

"LG will continue to lead the global TV market, introducing new models that excel both in its design and technology," Lee said.

The 42LG61 is priced at 2.5 million won ($3250).