By Joy Fang

ADVERTISERS can now cheer the prospect of reaching over four million mobile-phone subscribers - more than 80 per cent of the population in Singapore.

SingTel and StarHub have joined M1 in a partnership with Singapore Press Holdings' (SPH) location-based advertising SMS service.

This allows advertisers "to reach all three telcos' subscribers in a timely manner", said Mr Raymond Teoh, assistant vice-president of SPH Marketing Division's Interactive Business Unit.

The SMSes can be sent to specific shoppers - based on their age, gender and economic background - when they are near the shops.

The service, first launched in November 2007, is available to all customers of the three telcos, and is free of charge.

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