By Jessica Lim and Tessa Wong

CALL them the new kids on the blog.

They run online shops. And with incomes taking a hit because of the current downturn, more people are turning to blog shops to generate extra cash.

The lure: low barriers to entry, next to no overheads, and average earnings of $500 monthly, as estimated by one industry insider. Blog shops are typically unlicensed, casual businesses hawking everything from clothes to accessories to food.

Read the full story in tomorrow's edition of The Sunday Times.

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